Paramount Pictures announced that it will release Transformers only in HD-DVD format, and not Sony’s Blu-Ray format. Thats when Micheal Bay e-x-p-l-o-d-e-d, with flames flying thro his nose, he declared that he will not direct the Transformer’s sequel, in a forum post in his personal website.

"I want people to see my movies in the best formats possible. For them to deny people who have Blu-ray sucks! They were progressive by having two formats. No Transformers 2 for me!

Bay"

Bay was hailed as a hero for standing up to the Paramount Juggernaut - his David v/s Goliath struggle was digged 2000+ times.

Then, it happened - Black Suits donning dark Black glasses, descended from a hovering Black Helicopter on to his roof  - dragged him to the balcony, set his toaster and toothbrush on fire (both exploding spectacularly) - and offered him a black suitcase with undisclosed contents.

Next morning, he woke up and posted:

err… I was….ummm…. this is awkward - "I think I might be back on to do Transformers 2!"

And they named the sequel after him - The Transformer too 

$$ speaks louder than ideals.