No No… Sooraj Barjatya didn’t copy Bubble so… what does the title mean?
—-
First let me explain what ‘Bubble’ is:
Bubble is a Steven Soderbergh movie which broke the standard industry release window. Release window is the time when the movie is shown in theaters to the time it gets released in home video market. It used to be around a year, but of late it has shrunk to around 4-6 months.

Theaters hate it, Hollywood studios love it.

Theaters hate it for 2 reasons, first if you know that “The Prestige” is coming to DVD on Jan 2007, you might be less inclined to see it on theater spending big bucks ($25-$30 for 2). Next, the way the theaters are paid, the studios get a higher percentage of the total gross in the first 2 weeks and that percentage gradually reduces after week number 2, so theaters make money if the movie runs longer. And an impending DVD release hurts their bottom line.

Why do the studios love it? They spend a huge amount of money to advertise the movie on TV, Radio and online, so they don’t want to spend another potload to advertise the movie again when the DVD is out. So working off the potential recall power of the ads, they’d like to capitalize and strike iron when its hot. Also, now a movie gets its International release almost at the same time it gets released in US - so they don’t need to delay the DVD release to protect their international eyeballs.

‘Bubble’ was the first movie to break that release window to zero days. The DVD for Bubble was release on the same day as the movie hit the theaters, and not only that, it was available for download and also available on Pay-per-view in Cable TV.
–

Now, Sooraj Barjatya, in a bold but shrewd move, he has made the whole movie available online for download. He has gambled big on the non-reliablity of broadband in India (that it wouldnt cannibalize on its local audience). 

On a side note, the movie is also available dubbed in Telugu. I wonder how it plays with the recent ban by Telugu producers on Dubbed movies. Dubbed movies it is really a golden goose for the original producer, so no wonder they are against this ban.

But the sadly, the movie is said to be a torture to watch, getting uniformly negative reviews.  For $0.99, maybe I would have given it a try - mostly for the historical significance of being the first person to buy an Indian PPV on the net