“The Onyx Project” is a lowbuget interactive movie releasing today on DVD. It seems like a media experiment from a Design School.

From NYT: “One idea behind the venture is that no two viewers may see the movie unfold in the same way, yet its basic facts, characters and message will permeate the experience.”

It doesnt play in normal DVD players, since its driven by a software, it needs a computer to play. They are selling the DVD for $24 online.