Traditionally movies have been so much removed from real technology to point that its laughable. This fact has been repeatedly demonstrated by fake geeks in those summer blockbusters. They type ‘Search Password’ in a black screen and get the exact password blinking in a big white box or command the computer: ‘Access Secret Files’ which responds in robotic lady language ‘Accessing Secret files’. We all have seen timebombs with bright LED displays or a laptop with serial input to alien warships or those same alien warships running Windows98.

Anyways, movies by nature are meant to be fantasies. But when you transfer that same superior technological IQ to the real word, inhabited by real geeks, you get eaten alive.

So its no wonder that it was caught with its pants down when it came to movie piracy. It just didn’t have a clue where to look. When it had a chance to encrypt the digital format in DVD, it blew it by making an amateur attempt in encrypting the files, which was hacked within a week.

Since then it has been playing a mute spectator while all of its million dollar movies were floating around the net as zero dollar .mov files.

So with no end in sight to this digital hemorrhage, it did what Cable industry did way back in 1988 - outsource it. Today, 6 of the major studios are forming a multimillion dollar high tech research lab called “MovieLab” with a sole purpose of making Movies un-piratable.

1. Killing it at the source:
   a) Jam the camcorder inside movie halls.
   b) Project the movie in such a way that its invisible to camcorders, but visible to humans, by modulating the frequency of projected images.
2. Networking technologies to sniff & eat illegal file transfers on campus and business networks.
3. Examining traffic to detect content sharing on peer-to-peer networks.
4. Ways to prevent home and personal digital networks from being tapped into by unauthorized users, while not preventing consumers from sending a movie to more than one TV set without having to pay for it each time.
5. Ways to link senders and receivers of movies transmitted over the Internet to geographic and political territories, to monitor the distribution of movies and prevent the violation of license agreements.

In a related note, last month Hollywood published its first set of standards for future digital content, where it padded itself crazy with all sorts of content protection.

But only a 14year old Russian hacker can tell how successful there are this time.